In a competitive marketplace every business needs to be constantly evolving and thinking of new ways for their brand to be more visible, and personalisation is a more recent tool which enhances the visibility of a business and also offers other practical benefits. This is a method we have adopted with our branded bags and covers, where you can choose to have your own brand, logo or message printed on a standard or made-to-measure bag or cover. And here we will explain how this can enhance your brand identity.
As a business you want every interaction with your brand to be a positive and lasting one, and having personalised and branded merchandise is a trusted method of achieving this. Fundamentally, providing a product that has a practical use for someone – such as, in this case, a bag for storing a caravan awning, or a cover for a bike attached to the back of a caravan – already has a positive connotation.
The brand awareness benefits of printed bags and covers
If you then adorn this product with a logo, name or message, that personalisation will immediately provide a positive connection. The key to providing this positive connection is that the product is tailored to the customer’s liking. So the positivity is not just in the logo, name or message, but is also in the colour of the bag or cover, the material and the features, ie. whether it has a zip or handles. With the printed bags and covers supplied by Bags & Covers Direct, the client can choose all these things which, when combined, results in exactly the product they wanted and ensures a positive connection between the product and your branding which adorns it.
A person using a bag or cover carrying your logo, name or message is not just a walking advert, they also provide other brand awareness benefits. These include:
- Grab attention – the personalisation catches the eye of people previously unaware of your brand.
- Reinforces a positive company image – as mentioned above, a positive practical use for something carrying your name, creates a positive connection.
- Creates attachment – this positivity creates an emotional relationship with the person who owns it, but also, perhaps, in another person who sees it. The item becomes desirable and there is a sense of “I want one”.
- Sense of exclusivity – another form of emotional relationship and desirability.
- Strengthens visibility – seeing this kind of personalisation may trigger a memory for someone of seeing your brand elsewhere.
So you can see how powerful your messaging can be if you choose a printed bag or cover to carry your brand identity. This messaging can be direct, or more subliminal, but personalisation is a reliable form of messaging that is being used increasingly as a key marketing tool by many evolving and progressive businesses. So make sure you are not left behind in a crowded marketplace and can match-up to intense competition in your field.
Choose your printed bag or cover online today
If you supply us with the details of the product you want – including measurements, product description, material and colour – along with your printed brand requirements, we can supply you with a free quote. Alternatively, choose a standard product from our bags and covers range and we can add your branding to it. So check out our range and order online today.